Agency Arnold Worldwide hit it out of the park when they selected Prettybird as their production company. Director Max Malkin shot an amazing spot for that script. The guy playing the chord on the guitar after that staccato intro is just perfect. Beautiful cinematography, excellent color, awesome sound design, and brilliant copywriting all combine to dramatic effect punctuated by the iconic Jack Daniel's bottle.
In case you're wondering, that awesome track comes from an awesome musician—Gary Clark, Jr..
Check out the EP for his video:
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