I was listening to Matt Paxton’s podcast, 5 Decisions Away—which I highly recommend—and I emailed him about something they were talking about. He replied almost immediately. Matt told me he liked my animation and he sent me a link to this video. It’s amazing—so amazing in fact that I looked up a behind the scenes video and sent that over to Matt to ensure our mutual procrastination was successful. Enjoy.

If you enjoyed that, check out the Avett Brothers, and check out the rest of Jason Mitcham’s work on vimeo.

Agency Arnold Worldwide hit it out of the park when they selected Prettybird as their production company. Director Max Malkin shot an amazing spot for that script. The guy playing the chord on the guitar after that staccato intro is just perfect. Beautiful cinematography, excellent color, awesome sound design, and brilliant copywriting all combine to dramatic effect punctuated by the iconic Jack Daniel’s bottle.

In case you’re wondering, that awesome track comes from an awesome musician—Gary Clark, Jr..

Check out the EP for his video:

While I’m not a fan of Heineken’s taste, this ad is great. It plays up all of the things that hipsters would find awesome, yet it does so without making you hate it simply because it reminds you of hipsters. The cinematography is trick and the atmosphere is great. The copy is good, and there’s just enough humor. Check it out: